Experience & Education

  • now

    Growth Marketing Manager at Gandi SAS, Paris, France

    2020 – today
    – Responsible for the international referencing strategy +65% SEO traffic
    – Implementation of a traffic and visibility acquisition plan (SEA, Display Ads, Email & Social Media Marketing etc.) +24% global traffic
    – Optimization of the conversion of the e-commerce site +21% turnover
    – Implementation of a new RGPD analytics tool and building the tagging plan
    – Structuring reporting for all canals and teams, setting up new processes, dashboards and tools

    • Matomo Analytics
    • AT Analytics
    • SEO & SEM
    • Google Search Console
    • Google Data Studio
    • Semrush
    • Google Adwords
    • Social Media Marketing
    • WordPress
    • Sendinblue
    • Product Marketing

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    Growth Marketing Manager & SEO Specialist at GoCustomized B.V. | CustomConcepts, Amsterdam, Netherlands

    2014 – 2019
    – Acquire new visitors via SEO and SEA techniques +371% traffic (SEO +318%) including optimization of the website, blog implementation, link-building, etc. for 3
    brands GoCustomized, MyPersonalisedCase and CustomConcepts
    – Increase conversion and turnover using data to analyze the user experience and plan new strategies +346% turnover
    – Retain customers with creative marketing campaigns using advertising marketing, social media marketing, Email Marketing, Public Relations, and Press releases
    – Make constant improvements throughout the funnel using the website and campaign actions to lift up key performance metrics

    • SEO & SEM
    • Google Analytics
    • Google Adwords
    • WordPress
    • Magento
    • HTML & CSS
    • Google Webmaster Tool
    • Social Media Marketing
    • Content Marketing
    • Photoshop
    • Mailchimp
    • PR Marketing
    • Customer Experience (CX)

  • 2014

    Webmarketer at Wltoys.eu
    | DroneX in Amsterdam, Netherlands

    2014 – 2015
    – Communication with a range of stakeholders including customers, suppliers and partner organization – Managing the
    production of documentation and marketing materials – Online marketing On-Site /

    • WordPress
    • Ultradox
    • Zendesk
    • Content Marketing
    • Communication
    • Customer Experience (CX)

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    IT Project Manager at APCA (The French Consular Agency for Agriculture) in Paris, France

    Oct 2011 – April 2013
    Responsible for the project management throughout the entire
    lifecycle of the project: from application design to delivery,
    including business requirements gathering, stakeholder management,
    and organization of all the steps of the projects and post
    implementation review.

    • Project Management
    • Team Management
    • Communication

  • 2011

    MSc & BA degree in IT Management

    Sept 2011
    MSc & BA degree in IT Management & Computer Methods in
    Applied Business Management specialty E-business at University Paris
    Ouest Nanterre la Défense in France

    • Agile Development
    • User Experience
    • Marketing & E-business
    • Java
    • SQL / PLSQL
    • Merise & UML

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    IT Enterprise Architect at SNCF
    (French National Railway), IT org (Clichy, France)

    Sept 2009 – Sept 2011
    Information System Modeling and creation/edition of scripts using VB.net for setting data

    • Business Strategy
    • Communication
    • VB.Net
    • BPMN
    • Merise & UML

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    MEGA Exchange

    2010: 2-day training
    – Master programming interface with the MEGA platform
    (API) – Automate administrative tasks – Expand MEGA’s import/export

    • Mega Suite Tool
    • VB.Net
    • Java

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    2010: 2-day training
    – Integrate external applications with Quality Center
    – Interact with the Quality Center application without having to use
    the GUI – Interact with QC databases without going through DBA

    • Mercury/HP Quality Center
    • Requirements Management
    • Software Test Management

  • 2009

    Bachelor MIAGE

    Sept 2009
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    Applications Developer at SNCF
    (French National Railway), IT org (Clichy, France)

    Sept 2007 – Sept 2009
    Creation of intranet applications using ASP.net (C# and HTML):
    analysis, development, implementation and maintenance products.
  • 2008

    University Diploma in Information Technology

    July 2008
    IT University Diploma applying for Business Management specialty
    Application Development at Médicis School in Paris XIII arr., France
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    Gesconseil, Services company specializing in computer engineering,
    IT consultant (Paris, France)

    Oct 2005 – Sept 2007
    Configuration and installation of ADONIX software and adjustment of
    the CMS and link between the software and the merchant website.
  • Side jobs

    2008 – Commercial animator at D-LINK, (Manufacturer of networking
    solutions) in Paris XVIIe, France
    Advising on the brand’s products at the FNAC distributor.
    Jan 2008 – Hostess at MAHOLA, (Event organization company) in Paris
    XVe, France
    Hostess for trade fair MAISON&OBJET of SAFI company.
    Dec 2007 – March 2008 – Commercial animator at ELEGANCE (Event
    organization company) in Paris Ve, France
    Commercial animator for new products from various brands in
    super and hypermarkets.
    Nov 2007 – Dec 2009 – Assistant photography and saleswoman for a
    photographer in upscale Parisian restaurants.
  • 2005

    High School Diploma

    July 2005
    Sciences and Technologies of the Tertiary Sector with specialty
    Commercial Action and Communication at François Mansart High school
    in St Maur des fossés, France
  • Internships

    June 2002 – Air France, Airline company in Orly, France
    Discovery of the different business lines: Sales, Recording, flight
    planning, organization of flight schedules, management of various
    problems, luggage services, assistance, etc.
    March 2002 – Health & Beauty Health Pharmacies & Medical
    Supplies in Sucy en Brie, France
    Sales, preparation, organization and ordering of products.
    Jan. 2001 – Bridge International, Travel Agency in Paris XV, France
    Sales, preparation and organization of travel and realization of
    the travel brochure